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CLARITY STARTS HERE
Your 1-Hour Clarity Session
During your complimentary call, we'll explore:
UNTAPPED OPPORTUNITIES
Spot the untapped opportunities that could shift everything faster.
FIND YOUR EDGE
Uncover what truly sets you apart—and how to position your strengths for sustainable growth.
BUILD A SCALABLE FOUNDATION
Simplify the moving parts so your business runs smoothly without burnout.
STEP INTO MOMENTUM
Leave with clear priorities and the confidence to move forward.
Think of it as your first hour of clarity—the foundation for everything that follows.
Hello + Welcome!
I’m a strategist who believes growth doesn’t have to feel chaotic.
For more than three decades, I’ve helped founders untangle marketing messes, build repeatable systems, and fall back in love with their businesses.
When I’m not mapping flywheels, you’ll find me on the New England coast in my hometown of Newburyport—with a camera, a coffee, and way too many creative ideas.
IN THE LAST 30 YEARS AS A GROWTH MARKETING STRATEGIST . . .
I've helped businesses generate more then $500M in influenced revenue growth by transforming marketing into a repeatable system.
Led marketing initiatives for companies that scaled from $5M to $50M+ to IPO.
Guided hundreds of founders to multiply their revenue and create predictable profit.
HERE'S WHAT I LEARNED
...and How I Shaped it Into a System for Entrepreneurs.
As an ex-corporate marketing gal with decades of experience leading growth in VC-backed tech startups, I learned that growth without systems leads to burnout.
Founders don’t need more tactics—they need clarity, focus, and structure that makes growth sustainable.
So I reshaped what works in high-growth companies into the True North System -- a simple, repeatable framework that helps small business founders grow with ease and confidence, without losing sight of what matters most.